My article for the Kogod School of Business Marketing and culture influence each other in highly sophisticated ways: marketing is shaped and, in turn, shapes culture. Companies court specific customer groups, and often, progressive ideas take a backseat to profit. While it is no secret that the advertising industry has a sticky (or sticker!) problem … Continue reading Kogod’s Race in the Marketplace Course Is Invaluable for All AU Students
My article By Toni Tileva | February 6, 2020 In September 2019, California became the first state in the country to pass a labor law aimed primarily at Uber and Lyft drivers that extends wage and benefit protections to about a million gig workers. California Governor Gavin Newsom wrote an op-ed arguing that when workers are classified … Continue reading The Hidden Cost of the Hustle–Faculty and Director of the Kogod Tax Policy Center Caroline Bruckner hones in on the tax consequences of gig work.
So much of our everyday life involves making predictions—from picking the best route for our morning commute to bringing an umbrella to choosing a partner. “We predict all the time, so the process is natural,” says Grant Fiddyment, adjunct professor of predictive analytics at Kogod and data scientist for the NBA’s Philadelphia 76ers. “In a lot of ways, … Continue reading What Are the Odds? A computational neuroscientist and Kogod adjunct scores a career as a data scientist with the NBA.
My story for Kogod School of Business Each year, roughly 200,000 US service members transition from the military to the private sector. Although veterans are twice as likely as non-veterans to be self-employed, their rate of business ownership has dropped precipitously from the entrepreneurial high of their predecessors in the last century. Half of World … Continue reading From Veteran to Venture: Kogod alum-turned-professor helps veteran entrepreneurs launch their businesses
My article for the Kogod School of Business Kogod alumna Hilda Mwangi’s (JD/MBA) work lies at the intersection of public policy, government affairs, and the international trade and development industry. We chatted with her to learn more about the importance of flexibility and curiosity throughout one’s career. These two skills have proven beneficial for Mwangi as she … Continue reading Leverage Your Career—Stay Grounded—Read the Tea Leaves
My article for Kogod School of Business How Kogod alum and entrepreneur Michael Bleau successfully pivoted his live events company during COVID-19. Toni Tileva | August 16, 2021 When the COVID-19 pandemic hit, businesses large and small were faced with a daunting challenge—adapt to the new normal or perish. Some companies changed their operations with only short-term … Continue reading Surviving and Thriving through the Unexpected
My article for Kogod School of Business Professor Stacy Merida, Kogod’s new assistant dean of diversity, equity, and inclusion, describes her mission to shape a more inclusive Kogod community. Toni Tileva | October 6, 2021 What do diversity, equity, and inclusion look like in a university setting? Who are the stakeholders of diversity initiatives? These are challenging … Continue reading A More Equitable Future
I work as a writer, editor, and research consultant. I have experience in: editing and writing short-form and long-form articles and books conducting research and literature reviews synthesizing complex information for technical and general audiences creating and managing Web content–WordPress proficient as well as CMS experienced Some of my current and past clients include: National … Continue reading Consulting
My article for the Kogod School of Business A wave of pandemic-induced uncertainty has thrown a pall over America’s economic performance, yet one sector remains a defiant shade of rose against a generally dark background. Why are home sales rebounding so quickly, with some locations reporting a return to the days of bidding wars? Is this a meaningful … Continue reading A Solid Foundation: Why has the housing market weathered the economic downturn so well?
Published here Could a system of finance dating back to the seventh century offer modern solutions to problems like college debt and crumbling infrastructure? Dr. Ghiyath Nakshbendi, chair and founder of the graduate certificate in Islamic finance at the Kogod School of Business, believes so. “In America, millennials are growing tired of the system of … Continue reading Islamic Finance—A Centuries-Old Approach Providing Modern Solutions