Category Archives: Reporting

Reporting

Surviving and Thriving Through the Unexpected

My article for Kogod School of Business

How Kogod alum and entrepreneur Michael Bleau successfully pivoted his live events company during COVID-19.

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When the COVID-19 pandemic hit, businesses large and small were faced with a daunting challenge—adapt to the new normal or perish. Some companies changed their operations with only short-term survival in mind. Fashion houses and designers, like Christian Siriano, for example, started making masks. Whiskey producers “brewed” hand sanitizer. To-go cocktails kept the restaurant industry afloat and rose to the surface as a product here to stay. Airlines offered cargo-only flights.

A sector hit especially hard by the pandemic was the events industry. For the first time ever, some of the most famous festivals, tournaments, conventions, and trade shows shut down. While adaptability has long been a key to business survival, the pandemic forced event companies to wrestle with the unthinkable—what if there were no more events?

Michael Bleau (Kogod/BSBA ’07), co-founder and CEO of EventHub, was among the many business owners considering how to pivot their operations in the new locked-down environment. Thanks to the unique solutions EventHub provides and the entrepreneurial mindset of the team behind it, the company not only weathered the pandemic but found new customers, added new capabilities, and solidified its standing as an industry leader.

Bleau traces the spark that ignited his entrepreneurial fire back to his participation in the annual Kogod Case Competition. “That put the bug in me for entrepreneurial initiatives,” he says. “And then throughout my time at Kogod, I was able to do some things that opened my mindset. I did a study abroad program that really started opening me up to a global mindset versus just thinking very locally.”

EventHub was the first company that Bleau started, and while it was positioned to successfully navigate the pandemic that began last March, it didn’t start out that way. “It took a while to develop to the point where it is now,” Bleau explains.

The company began as a consulting and event production firm, but securing funding from investors through the Techstars Anywhere Accelerator allowed Bleau and his team to expand their technological capabilities and shift their focus from managing events to connecting event organizers and potential sponsors through an event management platform—a capability no one else in the events industry had yet developed.

“EventHub does a really nice job matching event sponsors with potential event opportunities,” he says. “There’s not really another platform that does a good job of it. That’s why we decided to start it.”

When the first hints of a full-scale global pandemic began appearing in February 2020, Bleau and his team knew they were going to need to pivot their business model. So how did they do it?

First, the company identified long-term trends created by the pandemic, namely the rise of remote work, social distancing, shorter supply chains, and the need for more robust technology. “We realized that all of our customers are live event organizers, and they were going to need to adapt and want to do some type of virtual version of their events in lieu of a live event,” Bleau says. “There are very few large, public event-type platforms, so that was our focus.”

Then, it extended its already-existing capabilities instead of abandoning what its reputation was built on, preventing confusion among its existing customers and offering valuable services to new ones. “In March, we started developing a virtual platform that could sit on top of our sponsorship platform that was very focused on consumer and public events versus business-to-business conferencing because there’s a ton of B2B conferencing out there,” Bleau explains. “We worked with the Bank of America Chicago Marathon on their virtual event; we worked with food and wine festivals, county and state fairs. It really led us in some ways to get more on the map with these larger events because we were the only real, good-fit solution out there for these consumer-oriented events.”

Finally, EventHub pivoted as rapidly as possible. “One big lesson learned for us is that fast, aggressive pivots are possible as long as you have a clear, strategic vision and a path to getting there,” says Bleau. “Your team should feel like there is an executable plan that everyone can get behind. Think about what your company does differently and what is needed in the market.”

Responding to unforeseen challenges is a part of business, and pivoting may not always be the right strategy. But finding a balance between being reactive and adaptive and determining whether the pivot is an added value rather than a temporary fix may be the difference between a business weathering a storm or shuttering for good.

 

Reporting

A More Equitable Future

My article for Kogod School of Business

Professor Stacy Merida, Kogod’s new assistant dean of diversity, equity, and inclusion, describes her mission to shape a more inclusive Kogod community.

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What do diversity, equity, and inclusion look like in a university setting? Who are the stakeholders of diversity initiatives? These are challenging questions, and the Kogod School of Business’s new assistant dean of diversity, equity, and inclusion, Stacy Merida, is finding answers. Merida, who teaches music entertainment industry classes in Kogod’s business and entertainment program, accepted the position in January 2021. She is leading the school not only in learning what these terms mean to its students, faculty, and staff but also in implementing meaningful changes based on input from the entire Kogod community.

Merida has a broad view of diversity, equity, and inclusion (DEI) that not only comprises demographic characteristics like gender, race, and ethnicity but all dimensions of a person’s identity, such as immigrant and first-generation status, economic background, education, and more. Of course, some of these characteristics are more salient to people’s identities, and some, because they are more visible to society, affect how people are treated more than less readily observable traits.

“One of our strategic goals is to cultivate a more diverse, equitable, and inclusive Kogod culture where every individual, regardless of background, has the full opportunity to flourish and thrive,” says Merida.

The daughter of a civil rights leader, Merida has been passionate about social justice since her childhood in Alabama. And that passion has driven her throughout her career. Her PhD dissertation examined cultural competency and proficiency in higher education administration. She serves as a board liaison for diversity and inclusion at the Music Entertainment Industry Educators Association (MEIEA) and represents American University as a committee member on the GRAMMY Museum’s diversity, equity, inclusion, and accessibility affiliate committee. Her most recent initiative was reaching out to Historically Black Colleges and Universities (HBCUs) and Hispanic and Tribal Universities to join the MEIEA through free membership.

In her new role as assistant dean, she will implement several initiatives that include creating a DEI task force, DEI fellowships, policy and procedure reviews, ongoing training, and surveying faculty, students, and staff. Her goals include ensuring students and staff reflect the diversity of our global society and transforming the faculty’s makeup to reflect the diversity of the student body. Another major goal is improving the academic outcomes for students from underrepresented, low-income, and other marginalized groups, in addition to securing transparent and more equitable outcomes for staff and faculty.

Diversity, as the word connotes, is about difference. But it is not about eliding or ignoring that difference. Rather, it is about ensuring that difference doesn’t lead to inequitable outcomes.

“There are distinct differences between equality and equity,” Merida explains. “Equity involves giving people what they need to be as successful as non-minoritized groups; conversely, equality is to treat everyone the same.”

Diversity is valuable in all areas but especially important in business. When a company has a diverse culture, it welcomes more viewpoints, allowing it to reach a wider audience. According to a McKinsey & Company report, “Companies in the top-quartile for ethnic/cultural diversity on executive teams were 33 percent more likely to have industry-leading profitability.” Google recently completed a study, Project Aristotle, that identified psychological safety as one of the most important factors of a high-performing team. Employees feeling included and able to be their authentic selves at work frees up their minds and energy to focus on their performance.

“Diversity is extremely important in the business community where different perspectives are and should be highly valued,” says Merida. “Organizations that value diversity and inclusion strive to provide a space where all members are respected. If a system or structure perpetuates inequity and inequality, we should encourage one another to challenge this system or structure.”

Merida is also acutely aware that no one holds just one identity. The term intersectionality, coined by Black feminist legal scholar Kimberlé Crenshaw in 1989, describes how individual characteristics like race, class, and gender interact with each other to form how someone sees—and is seen by—the world.

“Our students will find themselves working with employers, coworkers, and clients from diverse backgrounds,” explains Merida. “By experiencing diversity, we are laying the groundwork for all to be comfortable working and interacting with a variety of individuals of all nationalities.

“However, efforts in this space are nothing new as Kogod is ranked no. 9 by the recent Bloomberg Newsweek Diversity Index for its long-term commitment to diversity. I am exhibit A, as the creation of my position only exemplifies the continuation and broadening of Dean Delaney’s and the DEI committee’s visionary leadership. We are intentional in being the guiding example for our students, faculty, and staff.”

Merida’s new role is a testament to the hard work she and the Kogod community continue to engage in to create a diverse, equitable, and inclusive business school that prepares students not only for successful careers but to be thoughtful, compassionate, and engaged citizens of the world.

Reporting, Reviews

Show Me the Money: Representation of Women + Capital in Media

My article for District Fray Magazine

Shakira sang about she wolves in the closet, which (albeit not) might as well have been a reference to the absence of popular media portrayal of the She Wolves of Wall Street. Kept pent up for far too long, women’s roars are finally falling on some eager ears. 

In reality and on screen, Wall Street has been a boy’s club. Not only are women less represented, but they are also less remunerated. Citi — one of the world’s largest banks– reported in 2019 that its female employees earn 29 percent less than its male employees globally.

But women are wresting the wads away from the dominant grasp in some surprising ways, including starting their own investing clubs and creating new enterprises during the pandemic.

In celebration of Women’s History Month, here are some bankable portrayals of women and money:

  1. Equity–is a corporate thriller that follows Naomi Bishop, an investment banker working on the IPO launch of a Silicon Valley company. While taut and engaging (and thrilling), it is also a very sophisticated exploration of the power dynamics on Wall Street between and among genders. One of the most memorable lines from the movie is Naomi’s deadpan, “I like money.” Taking a Wall Street opening bell hammer to the groan-inducing gold-digger trope, director Meera Mennon, portrays women as enjoying the competition, the chaos, the hard work of their careers but the perks, too (hello, enviable power wardrobe). And while Naomi’s character has been a caretaker for those around her, she reminds us that “Don’t let money be a dirty word. We can like that, too.”
  2. Drug Short on Netflix’ “Dirty Money”–Dubbed the “femme fatale of short trading,” Fahmi Quadir, a brilliant short seller who left a Ph.D. program in algebraic mathematics for a career on Wall Street, takes on drug behemoth Valeant…and wins.The recent Gamestop kerfuffle and techbro Elon Musk’s relentless Twitter beef has shorted short sellers, portraying them as predatory. Fahmi is a testament to a different kind of a short seller–one who looks to identify corporate malfeasance and (yes) reap the rewards. When she says, “I do my work in the shadows,” she is referring to the fact that short selling is sleuthing and hours of poring over quarterly earnings reports. In other words, you won’t find the kind of information Quadir unearths readily available and even less so revealed by the companies themselves. Short selling is especially male-dominated, so this documentary on a world understood by very few is illuminating: “All short sellers are outsiders. And women are especially outsiders in this world,” says Quadir.
  3. Capital in the 21st Century–”We have a mythology that what’s good for Wall Street is good for Main Street, but that’s really never been true,” says Rana Foroohar, financial journalist associate editor of the Financial Times, in this documentary take on Thomas Piketty’s tome of a book. Foroohar’s commentary features prominently in the film. And her recently-released book “Don’t Be Evil: The Case Against Big Tech” is a searing indictment of the extent to which tech behemoths are monetizing our data.
  4. Bethany McLean’s podcast “Making a Killing” Known for her book “Enron: The Smartest Guys in the Room,” journalist and contributing editor to Vanity Fair magazine, McLean takes issues you may think you understand and complicates them, featuring clever titles like “Keynes was wrong. Gen Z will have it worse.” Her more recent 2018 book “Saudi America: The Truth About Fracking and How It’s Changing the World” is also thoroughly engrossing and a must-read for the energy heads out there.

While portrayals of women in finance have been scarce, the tide is certainly turning, as is the cash flow, with more women asserting their seat at the table at this former boys’ bastion.

Reporting

A Spotlight on the DC Palestinian Film & Arts Festival

My article for District Fray Magazine

For the past 10 years, the DC Palestinian Film & Arts Festival has celebrated Palestinian culture. It has been an umbilical cord to a motherland that increasingly lives on only in the hearts and minds of its people driven into diaspora. The festival has not only been a border-defying place to hear often-unheard voices, but it has preserved traditions imperiled by extinction. It has reaffirmed a sense of identity and community for Palestinians the world over, and offered a look behind forbidding walls.

Founded in 2011 by three women – Noura Erakat, Huda Asfour, and Nadia Daar – it has showcased both local and international artists and been hosted by Busboys and Poets, the Kennedy Center, the Goethe Institute, and Studio Theatre. This year, like the diasporic culture it represents, it has gone beyond the confines of a space and into the virtual realm. Though the festival ran from October 1-10, you can still stream the films, watch the lectures, and support through volunteering and donating.

The festival has highlighted a variety of creative mediums. This past summer, the organization hosted four cooks who offered free cooking and culinary history lessons for Sufra Sundays. Two female Palestinian DJs played free sets this year, and previous years have offered Dabke dancing lessons and breakdancing.

One of the highlights of the festival was Tatreez & Tea. Wafa Ghnaim, the author of the book “Tatreez & Tea” and the creative mind behind Palestinian embroidery workshops, explains the origins.

“I started Tatreez & Tea in 2015 as an oral history documentation project,” Ghnaim says. “My mother has been teaching tatreez since she came to the United States in the 1980s and, before that, she taught at refugee camps.”

Tatreez is an Arabic word meaning embroidery. Palestinians are renowned for their cross-stitching, which shines amongst the already very rich textile traditions of the Levant.

“I learned tatreez, not embroidery,” Ghnaim adds. “To say ‘tatreez’ is a true reclamation of the practice.”

In the Palestinian tradition, tatreez is passed down from mother to daughter. This is why it is such a strong thread to family and identity.

“Initially, I never saw it as a special skill because I learned tatreez when I was a young child. It was just such a natural thing and something that was always around me. My mother had dreamt of writing a book, and I wanted to make her dream a reality.”

In 2015, Ghnaim applied to a number of grants and received every one of them.

“I was a no-name coming on the scene. My mom was really the traditional artist and cultural worker. I took this as a sign that I should really do this.”

The festival’s intersectional orientation is another way in which it differs from other festivals. Bhasma Ghalayini, the editor of “Palestine +100: Stories from a Century After the Nakba,” shares the process of creating this first anthology of Palestinian science fiction.

“When I was growing up in the Gaza Strip, we had very limited access to books or films,” Ghalayini says. “You had to ask people traveling abroad to bring you back those things. I was working as a translator for Comma Press, a British publishing company, which had released “Iraq + 100,” a book that posed the question of what Iraq would look like in 2103. I wanted to do a similar project with Palestinian writers. The Nakba in 1948 displaced 700,000 Palestinians. This catastrophe that all Palestinians have a connection to seemed like an appropriate date on so many levels.”

Sci-fi is a new genre for the writers featured in the collection.

“We are not used to writing about anything in an imaginative context because it feels like it is almost too much of a luxury to write about the future,” Ghalayini adds. “But if you think about it, the current situation has all the makings of a dystopian future: siege, surveillance, lack of resources and water, pollution.”

The DC Palestinian Film & Arts Festival offered a diversity of perspectives, and a thoughtfully and lovingly curated glimpse of talent and creativity that bursts beyond any physical walls. Learn more about the DC Palestinian Film & Arts Festival and like the festival on Facebook.

Reporting

Decoding Dog Behavior in D.C. Parks

My article for District Fray Magazine

Longtime D.C. resident and fourth-year PhD student in George Washington University’s Department of Anthropology, Courtney Sexton studies the coevolution of humans and dogs. She is particularly interested in nonverbal communication and behavior.

Sexton’s graduate program requires students to undertake an internship in the public understanding of science, promoting how to present scientific information to nonscientific audiences. When her internship project got funded by the D.C. chapter of the Awesome Foundation, she knew she was on to something.

“D.C.’s dogs and dog parks have been a controversial topic,” she says, “less so because of the dogs and more so because of their human guardians.”

She started thinking about the project at a time when the public discourse around dog ownership and public space was particularly contentious. And while many dog owners are aware of their responsibilities to their animal companions, they may perhaps be less aware of what their animal friends are trying to communicate to them.

This is how Decoding Dog Talk was born. Before the start of the pandemic, Courtney planned to host a series of Tail Talk tables at dog parks and recreation areas across the city where residents could get free information, diagrams and mini demos to help them learn basic principles of dog behavior.

“Most humans are not in tune to the subtleties of dogs’ language,” she explains. “Hint: Not all tail wags are created equally. Being armed with even a basic understanding of dog behavior could reduce stress on the animals and increase their quality of life – [which is] always a challenge for city pets – and help to avoid complications and confrontations with neighbors and other members of the community.”

After the fur-ruffling that New York Times article “The Dog Park is Bad, Actually” caused, this sounds like a much-needed thing to yap about. Dog parks are great places for play, but they certainly have downsides as well.

“The reason why I would like to be there for those Tail Talks is it’s hard to give general advice. The context is critical to understanding the body language of the dogs. Not all tail wags are happy. Also, the owners tend to space out while their dogs are constantly looking to them for guidance on how to handle social situations.”

Sexton says the way humans often view social and antisocial behaviors in dogs is quite wrong.

“I hope to impart on folks the importance of the contextual clues in body language and the trigger warnings that hint their dog is about to get into a fight,” she adds.

The fights between dogs can sometimes lead to their learning inappropriate behaviors like bullying – and then repeating those behaviors outside the park. Knowing how to recognize signs of aggression and learning how to control the dogs in that case is especially important. Simple obedience commands are critical in a dog park environment. While Decoding Dog Talk is on hold, learning about dog communication is definitely barking up the right tree. And as Covid restrictions lessen, Sexton plans to starting hosting safe, socially distant Tail Talk Tables.

“I was actually able to host one socially distanced Tail Talk Table at the Virginia Ave Dog Park a couple of weeks ago, and it went great.”

Learn more about Sexton’s project here and listen to her speak on the topic here. 

Reporting

A Solid Foundation: Why has the housing market weathered the economic downturn so well?

My article for the Kogod School of Business

A wave of pandemic-induced uncertainty has thrown a pall over America’s economic performance, yet one sector remains a defiant shade of rose against a generally dark background. Why are home sales rebounding so quickly, with some locations reporting a return to the days of bidding wars? Is this a meaningful and lasting trend or simply a function of limited data from which to draw conclusions? “I think everyone in the industry is asking themselves what the new normal will be after such a cataclysmic event,” says Professor Steven Teitelbaum, who teaches Kogod’s Real Estate Development class and works in transit-oriented development and smart growth.

At the beginning of the pandemic in March, home sales fell by 8.5 percent as potential buyers lost their jobs, contended with economic uncertainty, or simply avoided moving due to health concerns. Existing home sales in April fell by almost 18 percent, but prices rose 7.4 percent compared to a year ago.

What could explain why basic supply-and-demand principles don’t seem to apply here? A huge drop in demand should put downward pressure on prices as the market sways in the buyers’ favor. But in this case, while demand dropped, so did supply. Sellers withdrew from the market for the same reasons that buyers did. New home listings fell dramatically after the stay-at-home orders, with estimates ranging from 29 percent to higher than 50 percent.

The drops in supply and demand were generally proportional to each other, but the lower number of transactions made it more difficult to analyze how prices moved in aggregate. “Data is so scarce that one blip sends things teetering toward one end or the other. It is hard to come by meaningful averages,” explains Teitelbaum.

Limited housing supply is likely to be a more prominent issue in certain areas. The pandemic has also affected new build construction. Professor Kim Luchtenberg, professor of finance and real estate, says, “The DC area will remain relatively sheltered from a real estate sector downturn because housing is in such limited supply. This will keep prices high, so buyers will not see much change.”

The number of homes listed for sale in the DC metro area dropped more than 37 percent compared to April 2019, resulting in the lowest inventory in the past 10 years.

A decrease in overall home sales has a number of effects. Home sales generate much spin-off economic activity. Local governments rely on revenue from deed transfer taxes to fund public services. Occupations like real estate agents, home inspectors, and other agents lose streams of income, as do support services like moving companies, furniture and appliance stores, landscapers, and maintenance technicians.

From a social perspective, people often buy homes when relocating for work, having children, getting married, or downsizing for retirement. An economic downtown that makes homeownership inaccessible may delay many of these milestones. For example, the Great Recession caused delayed household formation among young adults.

A much more grave concern is what will happen to the homeowners affected by the general economic downturn. “Foreclosures and mortgage defaults are sure to happen once the protection period ends,” says Luchtenberg. No one is sure how this will affect the real estate industry or the economy as a whole.

With so much turmoil in the stock markets and retail and hospitality real estate markets, plus general economic uncertainty, are investors attracted to the seemingly untouchable residential real estate sector? Luchtenberg and Teitelbaum concur that this trend is afoot, but in an unusual permutation—investment in single-family home rentals. This was the case immediately following the 2008 collapse, and currently, these kinds of rentals are one of the fastest-growing investment vehicles both for large corporations and individual investors. “The second-best option to owning a home is renting a single-family unit. Investors see that,” says Teitelbaum. Luchtenberg is currently writing a research paper on this phenomenon as well.

While understanding the “new normal” seems like an impossible proposition, in the DC area, at least, the old normal of a robust residential real estate market remains.

Reporting

The Hidden Cost of the Hustle–Faculty and Director of the Kogod Tax Policy Center Caroline Bruckner hones in on the tax consequences of gig work.

My article
By Toni Tileva | 
In September 2019, California became the first state in the country to pass a labor law aimed primarily at Uber and Lyft drivers that extends wage and benefit protections to about a million gig workers. California Governor Gavin Newsom wrote an op-ed arguing that when workers are classified as independent contractors rather than as employees, they lose basic benefits such as minimum wage, paid sick days, and health insurance. And their employers do not contribute to safety net programs like workers’ compensation and unemployment insurance, leaving, as Gov. Newsom pointedly stated, “taxpayers holding the bag.”Going a step further to address Social Security shortfalls, on December 19, 2019, Congresswoman Deb Haaland (NM-01), vice chair of the Task Force on Poverty and Opportunity, introduced a groundbreaking bill called the Gig Is Up Act that would require companies that gross at least $100 million and employ at least 10,000 independent contractors to pay the full cost of both the employer contribution and the worker contribution to Social Security and Medicare.“My research shows that gig workers can be in a very precarious economic situation, with most of them working gigs as a supplemental source of income,” Bruckner says. “For many, their low incomes keep them from having other investment vehicles, and they rely solely on Social Security for their retirement. Not getting their just dessert, so to speak, is an unforeseen and not often discussed consequence of contractor and gig economy work.”The gig economy is notoriously hard to quantify, with estimates stating non-traditional work arrangements account for anywhere between 0.1% of full-time employment to 34%. According to the Freelancing in America survey, there are a reported 57 million American freelancers (counting on-demand and independent contractors) contributing in excess of $1 trillion dollars to the economy each year. Yet, their hustle can perhaps best be characterized as a struggle rather than a success, with little worker rights protection, unpredictable compensation, and intermittent work. The “on demand” nature of the work makes it just that—reliant on the customers’ and employers’ demands rather than the workers’.

In her recent book Hustle and Gig, sociologist Alexandrea Ravenelle argues that “for all its app-enabled modernity, the gig economy resembles the early industrial age…the sharing economy is truly a movement forward to the past.” While much research has been conducted on the size and growth trajectory of the freelancer industry, little scholarship examines the often unintended tax consequences affecting the workers and the economy writ large.

“Self-employed workers already have tax compliance and reporting issues, but the existing reporting rules further precipitate their failure to contribute to Social Security and Medicare through payment of the self-employment tax (SE tax),” explains Bruckner.

The tricky part is that companies that use contract workers aren’t required to send out a 1099-MISC unless they have paid that person $600 or more in a given tax year. On-demand workers who are paid by platforms usually get a 1099-K form, which companies use when a contractor has performed at least 200 transactions over the course of the year and has received at least $20,000 in payments. But, often, gig workers don’t receive any tax forms at all, leaving them on the hook to figure out how much they’ve earned over the past year and accurately report it to the IRS.

“Workers who don’t get tax forms from their employers need to figure out their earnings on their own. It is not as though they are intending to break tax laws, but many of them are simply not aware of what the self-employment tax covers and are short changing their Social Security earnings upon retirement in this way.”

Independent contractors and gig economy workers also do not make tax payments through withholding by their employers during the year and have to figure out estimated quarterly tax payments on their own. Not making those quarterly payments can translate to penalties and increases their audit exposure. “This isn’t just about gig workers underreporting their income tax, although this is a way to quantify the tax gap for the IRS and get their attention on the issue,” says Bruckner. “The consequences of the shortfall are twofold: it affects the funding and solvency of Social Security and translates to lower Social Security benefits for these workers upon retirement.”

In their recent “Failure to Contribute” research project, funded by the Center for Retirement Research at Boston College, Professor Bruckner and economist Thomas L. Hungerford estimate that, in 2014, independent contractors didn’t pay $3.9 billion in Social Security contributions that they should have, and on-demand workers didn’t pay $2 billion.

Bruckner has actively raised this issue with the IRS and given testimony on Capitol Hill. The Failure to Contribute report suggests Congress could take steps to modernize information reporting, update quarterly estimated payment requirements, and require better taxpayer education. Ultimately, these strategies should focus on the independent contractor economy generally and the on-demand/gig workforce in particular. “We need strategies to encourage people to buy into the system,” says Bruckner. “This is why tax policy needs to be accessible.”

With a $50,000 grant from the Wharton School of Business and Pension Research Council, Bruckner plans to continue her research with a study examining how women are using the gig economy to make up for retirement shortfalls. “This next phase of research will be ground-breaking in that it focuses on women specifically, who tend to live longer and have higher healthcare costs,” explains Bruckner. “Because women have been subject to the pay gap or had to take time out of the paid work force,  considering their retirement needs and how gig economy work is a strategy for shoring up retirement savings shortfalls is the logical extension of my existing work looking at the gig economy and its implications for Social Security.”

Reporting, Reviews

Pay It Forward, DC: 15 Ways To Give Back Locally

My article for On Tap magazine

Pay It Forward, DC: 15 Ways To Give Back Locally

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‘Tis the season for paying it forward, so we decided to put together a list of 15 ways to give back to the DC community year-round. Our handpicked list is chock-full of unique organizations eager to put new volunteers’ hands and minds to novel uses. Read on for a list of creative ways you can give more of yourself to those in need around the District.

Restore the Anacostia Watershed

Eco-minded folks can help restore wetlands, plant native plants, collect seeds and much more, all while learning about the watershed and its ecosystem.
www.anacostiaws.org/how-to-help/volunteer.html

Put Down Roots with Casey Trees

Channel your inner tree-hugger through a variety of opportunities, from tree planting and tree care to advocacy.
www.caseytrees.org

Get Your Hands Dirty with Columbia Heights Green

Put your green thumb to good use at Columbia Heights Green, one of many participating parks and gardens in the Community Harvest Program at Washington Parks & People.
www.columbiaheightsgreen.org

Show Compassion & Offer Advocacy through HIPS

Donate to and/or volunteer with HIPS (Harm Reduction Experts Improving Lives Since 1993), offering compassionate harm reduction services and advocacy to people who engage in sex work or drug use in the DC area.
www.hips.org

Expand Your Practice with Yoga Activist

Are you a yoga teacher who wants to take the practice outside of the confines of traditional studio spaces? Yoga Activist is the place to do it.
www.yogaactivist.org

Knit It Forward in the District

Do you stay calm and knit on? Join one of many knitting meetups held at DC Public Library locations and/or donate your handknitted items to a variety of charities.
www.dclibrary.org // www.lionbrand.com/blog/10-charities-for-knitters-and-crocheters

Feed the Hungry with So Others Might Eat

Help provide nourishing breakfasts for those in need. They use real eggs, too – none of that powder stuff.
www.some.org

Provide a Fitness Framework for Girls on the Run

Volunteer with the DC chapter of this national nonprofit dedicated to making a world where every girl is free to boldly pursue her dreams through running. Support students during a 10-week program to help them establish an appreciation for health and fitness.
www.gotrdc.org

Dress to Impress with Suited for Change

Help local women entering the job market dress to impress through a variety of volunteering and donating options, including leading a styling workshop.
www.suitedforchange.org

Support Senior Citizens at We Are Family

Help isolated senior citizens with groceries, cleaning, transportation or just a friendly visit. Make a new friend this season by joining We Are Family.
www.wearefamilydc.org

Save the Felines with Alley Cat Rescue

The trap-neuter-return program at Alley Cat can make life on the streets a little more bearable for our furry friends. Donate to the rescue or adopt one of their many cuddle bugs.
www.saveacat.org

Be a Classroom Volunteer at Carlos Rosario International

Volunteer in adult ESL, culinary, IT and health classes and programs at Carlos Rosario International Public Charter School, and/or join as a mentor through the Impact Mentorship Program.
www.carlosrosario.org/get-involved/volunteers-2

Mentor Families with Northstar Tutoring

Tutor, mentor and help support members of low-income families in DC through Northstar Tutoring.
www.northstartutoring.org

Help the Homeless at Friendship Place

Help people in need transition out of homelessness at Friendship Place through a variety of volunteer roles, from mentoring to cleaning.
www.friendshipplace.org

Go Pro Bono with the D.C. Bar

If you’re a DC lawyer, you can give back by providing a variety of pro bono legal services.
www.dcbar.org/pro-bono/volunteer

Coach Soccer with DC Scores

Score a winning goal by helping coach and referee soccer games.
www.dcscores.org/volunteer

Reporting

What Are the Odds? A computational neuroscientist and Kogod adjunct scores a career as a data scientist with the NBA.

So much of our everyday life involves making predictions—from picking the best route for our morning commute to bringing an umbrella to choosing a partner. “We predict all the time, so the process is natural,” says Grant Fiddyment, adjunct professor of predictive analytics at Kogod and data scientist for the NBA’s Philadelphia 76ers. “In a lot of ways, it’s the same way we interact with technology and the world. For instance, how can I phrase my web search so that the site will match what I’m looking for? How can I pronounce a word so that a virtual assistant will understand what I’m saying? Without knowing the technical details, we implicitly learn how these technologies work.”

What is predictive analytics, and how does it offer us a glimpse into the future?

At its most fundamental level, the discipline calculates the likelihood of future events by simply (although many would cry foul at this characterization) counting the possible outcomes. Its foundations were laid in a 1654 letter exchange between French mathematicians Pierre de Fermat and Blaise Pascal discussing how the winnings of a coin-flipping gambling game should be split. And while we all know that the house always wins in Vegas, few would know to credit Jacob Bernoulli’s Law of Large Numbers from 1713 as the reason why.

Despite predictive analytics’ old roots, it is responsible for many facets of modern-day life we give little thought to—things like credit card fraud detection, virtual chess partners, and, of most interest to Fiddyment, creating professional sports super teams.

Grant Fiddyment's headshot.

As a data scientist on the research and development team for the 76ers, Fiddyment helps frame and analyze the predictive questions that arise in sports—for example, how will signing a new player impact a team’s title odds, or how well will a tall lineup play against a smaller, quicker one?

Predictive analytics has long been used in sports, going back to the analog days of yore. Baseball has historically led the movement. One of the most famous success stories is told in the movie Moneyball, which follows 2002 Oakland Athletics general manager Billy Beane as he uses predictive analytics to hire under-valued players and send his team on a crowd-wowing 20-game winning streak. But the methods developed in Oakland have application across all sports.

“Most teams were asking, ‘How often does a batter get a hit when they go to bat?’ Instead, the A’s asked, ‘How many bases does a player get when they go to bat?’ Looking at total bases turns out to be more predictive of how many runs a team will score,” explains Fiddyment. “Similarly, in the NBA, teams used to ask how often a player will make a shot. But this overlooks the fact that all shots are not equal. So now teams are asking, ‘How many points will a player get when they take a shot?’”

In the past decade the number of three-point shots in the NBA has increased. Is the rise just due to random luck or is it part of a well-crafted strategy? Fiddyment and other fellow data scientists employed full-time by sports teams work to answer new questions like these. He credits the invention of video tracking as the proverbial game changer. “Chip or camera-based systems will follow players as they actively play a sport, and the data we get is much more nuanced than a single-number summary,” says Fiddyment. “For example, we can answer how many pick-and-rolls the team ran last game or how open were the shots they generated. We can analyze the individual and team as a whole.”

At the moment, this kind of data collection is limited to professional teams, making it difficult to spot up-and-coming superstars. “College and international teams typically don’t have the same camera systems, so projecting which players will become successful remains a very challenging problem,” Fiddyment says.

Despite rapid advancements in technology, however, not all data is created equal—or, perhaps, equally useful. The limitations of data translate to limitations in predictive accuracy (as meteorologists can confirm). “We need to be aware of computers’ strengths and weaknesses,” Fiddyment advises. “Computers can process vast amounts of data much more quickly than humans ever could. But they are restricted to the data they have and operate very literally, so we should never expect them to behave exactly like a human, even if they can match our performance at a given task.”

From the glitz of Vegas to the life-saving powers of storm forecasts to the way opinion polls affect voters, predictive analytics is ever-present in our lives. Advances in machine learning and big data models are improving our ability to look into the future, but they are also raising some thorny issues, one of the most notable being the boundaries of data privacy. For now, however, Fiddyment has scored a slam dunk for the NBA.