Category Archives: Reporting

Reporting

One Cookie (Campaign) That Didn’t Crumble

My latest blog post for Ministers of Design

In last month’s issue of Real Simple magazine (my go-to source for D.I.Ying by household cleaners…kidding not kidding), I chanced upon an ad that grabbed my attention for a lot longer than a second–a true marketer’s dream, indeed. “First the cookie. Then taking on new adventures.” The picture underneath was of a blissfully in love African-American couple, who appeared to be riding a bicycle with a wicker basket in front. Idyllic; check. Perhaps the French country-side…or Portlandia would have been apropos settings.

Innocuous enough, yet I was thoroughly perplexed by this ad. What do cookies have to do with new adventures!? A confusion-causing conflation!

On a practical level, yes, one probably needs to fuel one’s body for new adventures. I, for one, however, would not plan my vacation adventures around the presence or lack thereof of cookies. Clearly, I am in the “I Threw It On The Ground” minority!

The cookie ad was for DoubleTree by Hilton hotels and it has yielded some pretty sweet results for the chain. DoubleTree has been giving a warm chocolate chip cookie to every guest upon check-in since 1986. “At DoubleTree by Hilton, we believe that no matter where you are or what you are doing, cookies have the power to make you smile. It’s the reason we’ve welcomed guests with a warm chocolate chip cookie for more than 25 years,” said John Greenleaf, global head, DoubleTree by Hilton.

The cookies are so popular that one can even order them online. For May 15, the National Chocolate Chip Cookie Day (yes, there is such a holiday!), DoubleTree gave a cookie to anyone who visited a hotel, with or without a reservation.

Ketchum has been the PR brains behind this sweet reward-reaping program, generating an ever-evolving campaign that included things like a Cookie Careavan, which traveled country-wide and various impression-yielding hashtags like #cookiecare and “Where in The World is the DoubleTree Cookie?” Facebook campaign. In 2012, there was the “tell-me tree,” where people could tweet the things they most want to get when traveling using the #littlethings hashtag.

What is the confection connection? Why is this campaign so successful?Are cookies really that important to people when traveling!?

“It’s something that seems to transcend all cultures — a chocolate chip cookie,” according to John Greenleaf, the global head of DoubleTree. Consumers look at DoubleTree’s signature cookies as a symbol of the brand’s “care” culture.

No matter how poor or how superb a guest felt about a particular DoubleTree Hotel, s/he often talked about the cookies.

Apparently, this is one small touch that yielded no small crumbs for DoubleTree by Hilton.

Reporting

Post on Veganism for Yoga District’s Blog

My post on veganism

“Eat socially. And I don’t mean eat with other people necessarily, but rather eat with other people in mind. When we make decision as to what to eat, it impacts a lot of people. And of course the environment, which impacts us all. If we choose to eat food that has taken less land, water, and fossil fuel to create, and produces less C02e, it will be better for us all. So plants. Eat plants.”–Brendan Brazier

If every American dropped one serving of chicken per week from their diet, it would save the same amount of CO2 emissions as taking 500,000 cars off the road.

Chickens, turkeys, pigs and cows are collectively the largest producer of methane in the U.S.

It takes more than 2,400 gallons of water to produce one pound of meat.

1 pound of wheat takes 25 gallons.

Raising animals for food uses 30 per cent of the Earth’s land mass… that’s about the same size as Asia!

Source: Infographics by The Mindful Word

The statistics go on and on, but really…let’s talk about being a vegan. Let’s *really* talk about it! The prevailing view people have of vegans is that we are are proselytizing lot, perching on some sort of a moral high ground of sanctimoniousness and telling everyone who will listen of our impossible-to-please palates. Or that we are sitting there constantly wondering what we *can* eat…because there is nothing for us to eat.

They might even call us vegangelicals! (ha, here I go with the puns again). The truth is that’s one really broken stereotype. So is that the one that you can’t take us out to dinner anywhere. Don’t worry–we play surprisingly well with others (although, don’t show up at said dinner in a fur coat. We will have problems!)

Let me share a little bit about my gastronomical journey. I grew up eating meat–I am Bulgarian, what did you think!? But I also grew up on a farm, where I saw what it takes to put that meat on a plate and where the animals were always treated with thoughtfulness and care. I never had any illusions about exactly what happens to an animal before he/she provides sustenance to you. One day when I was in my 20s, I decided to go vegetarian just on a whim, wanting to “minimize, downsize, and simplify.” The month I had given myself as a trial period quickly passed and eating meat was no longer something I had any desire to do. Transitioning was easy–I had always done a lot of cooking and I simply cooked all of my meals, not being concerned at all about what I could and could not find in the store. Fast forward several years–now let me preface this by saying that no, I am not so naive that I make lifestyle choices based upon the viewing of a documentary, I assure you. But watchingEarthlings, easily the most violent and grotesque movie I have ever seen (yes, it trumps Requiem For Dream in that department), made me so violently ill that I stopped eating dairy. Now, do I have an issue with this documentary? Oh, most definitely! It is exploitative, biased, and…runs like a snuff film. Yet, did it turn me away from eating dairy? Was it my Requiem For An Animal Product Diet, if you will? Sure.

There are so many reasons to transition to a vegan diet–ethical, animal right-based, environmental, health, cost-saving and you will find the people who are vegans espouse the very spectrum of these reasons. There is no “vegan” type. If there is anything that is most definitely true about it, it is that it certainly is a *mindful* way of eating, even on the most literal, basic level. But moving beyond that, I feel that rather than getting bogged down on whether your bread contains honey, veganism is about switching off your auto pilot when it comes to what you put inside your body. It’s about considering how you *can* make a difference on a global scale with your very “small” personal choices.

Veganism is not about a Draconian, impossible-to-follow lifestyle of privilege and entitlement. PETA will not come knocking on your door if you ate an egg and fell off the vegan wagon once (although, I sure hope it was a cage-free happy chicken, for your sake!)

To me, it’s a true return to our roots. Literally. For eons, our ancestors have been eating plants, nuts, and berries (Paleo diet converts, if you want to argue this, come to my workshop! I will do my best to disabuse you of our ancestors as meat eaters myth :). Finding those plants made us grow socially–it taught us to cooperate, to spend more time together, to watch out for each other. This is why veganism is often called the “kind diet.” It’s about being kind to your tummy, being kind to all of kind, not just our fellow Sapiens.

Food for thought, no?

vegan 1011 Veganism for Beveganers: Why a Plant Based Diet IS For You

If you’re interested in adopting a plant-based diet, join Toni on Saturday, April 25 at Yoga District 14th Street for our two hour Vegan for Beveganers workshop (in honor of Earth Day!).

Reporting, Reviews

Childhood Deployed: Remaking Child Soldiers in Sierra Leone

My article on Susan Shepler’s book Childhood Deployed:

Shepler’s recent book, Childhood Deployed: Remaking Child Soldiers in Sierra Leone, examines the difficult reintegration of former child soldiers in Sierra Leone. Sierra Leone’s devastating civil war lasted from 1991-2002, leavingmore than 50,000 dead and over two million displaced as refugees. UNICEF estimates 10,000 children were involved in the hostilities.

Shepler was a Peace Corps volunteer in Sierra Leone in the 1980s, where she worked as a teacher. She returned ten years later, while the war was ongoing and again after the war was over, to study the process of former child soldiers’ reintegration into their communities. She conducted ethnographic research in Interim Care Centres for demobilized child soldiers. She followed the children in their everyday lives, in the centres, in school, in the community, and at play. Shepler jokingly referred to participant observation as “deep hanging out” and this description seemed especially apropos in her interaction with the children, which allowed her to gain a view accessible to her as a member of their community rather than an outsider.

The Paris Principles define a child soldier as any child associated with an armed force or group, regardless of whether she/he was involved in actual combat. All the factions in Sierra Leone’s war recruited children (boys and girls) from all parts of the country. The children carried guns, commanded battle, and worked as porters, spies, cooks, or “wives.” Some of the children were abducted and some joined willingly. Shepler’s book brings up the fact that the Western view of a child is actually quite different from the Sierra Leonean—this is relevant in the sense that child labor and child agency are much more heavily emphasized there than they would be in the West.

Shepler’s work examines how the “standard narrative” of the child soldier: “I was abducted; it was not my wish, and now all I want is to continue my education,” is something that was not universally told by the children. Children had different ways of talking about the experience, depending on who they talked to. In other words, it is not as though that narrative was not authentic, but rather that “child soldier” as an identity is created in social practice across a range of settings. In a sense, the process of using that term and applying that term is intensely political and we must examine what is lost and gained by deploying ideas of modern childhood.

“Reintegration works best when it works with local culture,” she said. Child fosterage, for example, would have been a preferable alternative to institutionalization in interim care centres. Apprenticeship, which is an integral part of the child-rearing experience in Sierra Leone, would have been better than the “skills training” provided in the centres.

Shepler advocated for the need to develop better models that capture the complexity behind the term “youth.” She also suggested that policy makers be cognizant of the political consequences of their distinction making. She advocated for the design of programs for benefit all war-affected youth and not just those children who were deemed to fall under the “child soldier” category.

Associate Professor Susan Shepler’s research is a powerful testament to why ethnography matters and why anthropologists have a lot to share with international development organizations.

 

 

Reporting

Yoga District Blog Post: Building Skills and Community

My post for the Yoga District Blog: Building Skills and Community, the For the Teachers, By the Teachers Series

Do you know the origin of the expression “ships that pass in the night?” Neither did I, but it is apparently from a Henry Wadsworth Longfellow poem entitled Tales of a Wayside Inn:

Ships that pass in the night, and speak each other in passing,
Only a signal shown and a distant voice in the darkness;
So on the ocean of life we pass and speak one another,
Only a look and a voice, then darkness again and a silence.

Teaching yoga can be a lot like that. Teacher training is a communal experience — you bond with your cohort in lasting ways. But once you are a newly-hatched yoga teacher, still finding your wings and feet, you sort of have to look around to find the protective canopy of a momma bird’s wings. Sure, all of your teachers have their own practice and, in turn, their own teachers, but teaching can be an incredibly (and oddly so) solitary endeavor. Sometimes all you hear is your own voice . . . and that can be disorienting. Building community becomes something that requires its own investment of time — reaching out to your fellow teachers, seeking out further education.

Yoga District is the only studio I practice at that not only understands that but does something about it. No other studio where I have been is so committed to the growth of its members, student and teacher alike. And no other place understands that the teachers are still students themselves.

The “For Teachers, By Teachers” series of workshops allows us to not only meet fellow teachers, laugh and share in our general foibles, but most importantly, learn. If you are wondering how that is different from going to a traditional workshop or attending continuing education classes, my response to you would be that the teachers teaching these workshops are selflessly offering their time and knowledge just so our community can stay vibrant and tight-knit — a tough thing to find in the increasingly transaction-oriented and transitory city of Washington, DC.

These workshops are but an example of Yoga District’s general ethos of community and “yoga for the people, by the people”-ness (yes, I realize this is not a word). They are not lectures where we are being talked at — we do, we share, we discuss, we bring up questions from our experiences. That is what makes them fundamentally different from going on a retreat with a stranger/superstar yoga teacher. To me, they are like a Sunday hangout with family.

I have now had the pleasure of attending two of these workshops: the first on hands-on assisting with Ros and the second one on prenatal yoga with Brittany. Both were incredibly, incredibly helpful.

In the hands-on assisting and adjusting workshop, we learned not only the specific adjusts for each pose but also more subtle information such as how to respond to students’ responses to these adjusts and assists. How is that for meta! The laying of the hands, so to speak, is an incredibly fraught process. Understanding cues and proper way to implement hands-on work is critical to making the process beneficial and comfortable for our students.

The second workshop on prenatal yoga was equally illuminating. Brittany even brought along a little fabric pelvis and a fabric baby doll to illustrate all the changes that take place in a woman’s body and make us understand why certain poses are not optimal for pregnant ladies. For example, did you know that the hormone relaxin, which allows the uterus to expand, also softens connective tissue, putting women are risk for hyperextending through joints and causing other joint injuries (so being newly able to get into splits is not always a good thing!). From the second trimester on — when the center of gravity really starts to shift — most of the balancing poses are best done next to a wall for support so as to eliminate the risk of injury to the baby as well as the Mom. Steering clear of asanas that work on the central abdominals is also recommended.

These are just snippets of everything that was shared in these workshops. It truly is a blessing to be a part of a community that works for the betterment of both its teachers and students — and does so without much fanfare and horn-tooting.

This is also another one of my posts.

Reporting

A Disconnected Modem: My Accent

“Where are you from?” “WHERE are you from!?”

Where am I from…two places, really, but I have a feeling I already know the one you want me to identify, so I will answer that way. You might wonder how such a simple question could be so incredibly loaded. Well, this isn’t really the question I am being asked, you see.

“Where are you FROM?” (Asked with an at-best-rather-thinly-veiled-expression-of-dismay-bordering-on-disgust)

“Bulgaria. But I have lived in the United States for the last 24 years.”

“Wow. Your accent is SO strong and heavy.”

“Where are you from?”

“Washington, DC.”

“No, but where are you REALLY from?”

“Bulgaria.”

Ok, let’s parse this out.

“I can’t be languid about my linguistics; I don’t get to be detached from my discourse.

My accent could be described as droll, charming, different, or interesting. Or, it could be a signal of A. a general stupidity and/or ineptitude, or B. an inability to adapt and make myself more socially acceptable and, therefore, palatable to your sensibilities. Let’s talk about A. The incongruity of this will not escape you: I teach GRE test prep at an university. My vocabulary, factually-speaking, is probably far wider than that of most “native” speakers. I have no issues comprehending or speaking English. Yet, as soon as I open my mouth, I am waging a tacit battle against so many assumptions: that I am somehow intellectually-deficient, that I am only here to visit for a short while and couldn’t possibly live here, that I just got here, and am soon to return “home.” At the very least, it forces me to engage–to make excuses, to explain, to expound, to prove, to dispel, to educate, to elucidate, to open hearts and minds. Casual banter becomes…well, not quite so casual.

I can’t be languid about my linguistics; I don’t get to be detached from my discourse.

I sometimes wonder how the people who say, “But your accent is SO strong,” expect me to respond. I am not sure there is a retort to this. Is there? “Ehm, I am sorry, I guess…”

This, of course, is about something much bigger than my accent.  I first came to U.S. when I was twelve. I would sit in class, unable to raise my hand or speak. The words were lodged into my throat…It felt like the only way they would come out was if you turned me upside down and shook them out of me. They probably would have landed like marbles on the floor, enunciating their landing one by one. I remember my utter dismay when, after the first test I took (in geography, funnily enough), the teacher announced “Only one person got a 100 on this test and she hasn’t even been here as long as all of you have.” Even more amusingly, I later won the award for the best student in U.S. history during high school.

I digress–what I’m really saying here is that my accent is merely the manifestation of something bigger. It’s both the cause and the reminder of my general alie-nation. “I’m cut off from the main line, like a disconnected modem.” You see, my own words are foreign to me. When I speak and hear the accent, I feel divorced from *me.* Because the words certainly don’t sound accented in my head. Mostly, I feel like I am talking to people through a plexiglass window. There is a disconnect. Sometimes literally. I am constantly made aware of it as soon as I begin speaking, laden with–and beset by–assumptions.

 

Reporting, Reviews

E-Team Film Review

My review of the film E-Team

E-Team, co-directed by Katy Chevigny and Ross Kauffman, is an immersive look into the work of Human Rights Watch’s Emergency Team, a group of people that travel to war-torn countries, document human rights abuses world-wide, and then draw media and government attention to those crimes.

Perhaps the greatest strength of the film is in its insider look at exactly how this sort of work takes place, the perils involved, and the authenticity and rigor expected. More specifically, the team is careful to get thorough (multiple) eyewitness accounts, which preempt questions about the veracity of the reports produced by Human Rights Watch. We meet Anna Neistat and Ole Solvang, a husband-and-wife team, who are literally on the ground as bombs are going off around them in Syria. The viewer gets a keen sense that this is not the fare of an armchair philosopher IR wonk; Anna and Ole do not wait until “conditions are safe” to make their way to the conflict areas.

The film’s portrayal of the civil war in Syria is especially poignant. They smuggle themselves across the Turkey-Syria border in 2013 by literally running across a barbed wire fence. There, they take the testimony of frightened Syrian villagers who huddle with them in an apartment rattled by the explosions outside. The sense of terror is palpable, and the feeling of death ever present. In one of the most moving scenes in the film, a mother who has just lost three of her sons, says, “What is the point of talking?” as she cries. E-Team convinces us that even in the incredibly cynical world of politics, the stories of the people suffering – trapped in a situation beyond their control – have incredibly gravity and that suffering should not go unnoticed just because it is so rampant.

We also meet the E-Team’s other members: Peter Bouckaert, a weapons specialist, and Fred Abrahams, the “father” of the group. Abrahams testified against Slobodan Milosevic at the Yugoslav Tribunal, recounting the atrocities he encountered in Albania. Abrahams’ testimony against the smirking Milosevic is an illustration of what happens when the heartbreakingly human meets with the glib heartlessness of the political. The team’s work aims to simply give voice to those who were forever silenced, to shine light on the hidden.

E-Team, despite its very political matter, stays clear of pontificating asides. In fact, one gets the sense that the kind of work Human Rights Watch does is very much the kind of work that journalists should be doing: documenting stories, gathering accounts of various witnesses, and speaking on issues of concern to all of us as humans. Yet, they seem to be able to do more than journalists can. For example, it is their report on the Assad’s regime use of chemical weapons that spurs UN Security Council action on the issues and negates the rebels being blamed for the attack.

The team also visits Libya to document survivors’ accounts of Gaddafi’s attacks on civilians and protesters in 2011. Here we see how the knowledge of weapons experts like Peter is used to pinpoint who fired what weapons, when, and how. In other words, the film does a great job of illustrating the breadth and veracity of HRW’s reports and the extensive knowledge of the people compiling those reports. The organization’s mission, in its own words, is not necessarily to effect policy change per se but rather to document abuses and alert us to them. Despite the harrowing and dangerous nature of their work, the team members come across as atypically down-to-earth and not even a little bit self-righteous or arrogant. The adrenaline junkie zealot stereotype is not to be found here.

E-Team benefits from incredibly tight editing and crisp cinematography that belies the guerrilla-style film-making usually associated with this genre. The engrossing storyline and behind-the-scenes look at human rights work gives the viewer a lot to appreciate.

Reporting

News Stories for American University’s School of International Service

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Reporting, Reviews

The Kill Team Review

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My review of the documentary The Kill Team

Director Dan Krauss’ The Kill Team is an absolutely enthralling tour-de-force documentary that stares unblinkingly down the ugly, dirty face of war, offering a sobering look at its specters. There are no heroes to be found here, only the very banality of extreme violence. As Specialist Adam Winfield says, “There are no good men left here.”
The Kill Team is the story of a platoon that made headlines in 2010 after it was discovered that 5 soldiers in the group had essentially murdered 3 innocent Afghani civilians “for sport.” The film focuses on Specialist Adam Winfield who had attempted to alert authorities to the “kills” taking place, only to himself be charged by the Army and face a lengthy prison sentence. The absurd dichotomy of someone being labeled a whistle blower and a murderer in the same breath lies at the crux of The Kill Team’s main argument: the military can be a ruthless machine that often victimizes its own, not just the enemy.

film3-TheKillTeam

The main story line of the film is Winfield’s court battle, but all of the other people involved in the murders are also interviewed, except for the mastermind and leader of the unit, Sergeant Gibbs. Spc. Jeremy Morlock’s seemingly emotionless account of how “we straight murdered that dude,” is chilling if taken merely as a sign of his apathy to violence. Looking behind the mask, we get the idea that the macho culture of the army he has been reared in has taught him to suppress feelings.  He frequently references “the ideology of the infantry world,” this idea that life in the Army was supposed to be some kind of a glorified Top Gun-esque escapade of patriotism and heroism, which by default involves the killing of the enemy. It’s certainly a novel perspective: all too often we are led to believe that the people who enlist actually seek to avoid combat. Morlock belies that stereotype — he describes an entire platoon of thirty-some men that idolized Sergeant Gibbs, who asked him to help them get “kills” as well. Gibbs’ collecting of finger bones for a grisly war trophy necklace does not strike them, seemingly, as wrong.
The Kill Team offers a scathing – though unstated – condemnation of the Army who essentially made a scapegoat out of Winfield, who had all along attempted to alert the higher-ups, labeling him not enough of a conscious objector. Winfield brings up a salient point: “We tend to handle things in-house. Had I reported it, it would have come right back down the chain-of-command to me.” As his lawyer points out, the military justice system is not impartial: they are essentially the judge and the jury. Furthermore, the film puts into question just how rogue of a platoon was this or was their conduct commonplace, as the soldiers suggest and an issue only because they were caught. The chilling concept of a “drop weapon” is introduced. It is a weapon that is off-the-books and can be “dropped” on anyone, making him/her appear as an aggressor and justifying any violence committed against him/her. Gibbs apparently had access to a whole cache of this kind, including grenades and AK47s. The film raises the interesting question of why uphold the seemingly legality of a war when the very concept of it implies a level of chaos and violence that renders such track-covering pathetic in the true sense of the word.
There is little question about Sergeant Gibbs motivations—he calls the Afghanis “savages.” But what about the other members of the platoon, bullied into submission by him and unable to dissent for fear of their lives? The terrible face of the “war on terror” is made poignantly human here: “Nobody is innocent here. We are getting blown up every time we go up there to talk to them or build them a well or a school.” As Morlock explains, “the constant pressure to having to kill and being shot at is overwhelming. It is impossible not to surrender to the insanity of it all.”
The Kill Team is easily one of the most thought-provoking documentaries this year and certainly one of the best ones on the war in Afghanistan. It’s a lot more than the plucked from the headlines story of a rogue platoon; it’s the living embodiment of Black Sabbath’s “War Pigs:”
Politicians hide themselves away
They only started the war
Why should they go out to fight?
They leave that role to the poor
The film is a testimonial to the kind of damage caused for a cause that is impossible to name or understand.

Reporting

Nipsters: Are Nazi Groups Adopting Hipster Swag for Wider Appeal?

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Much has been made of the supposed wave of hipsterfication sweeping through Germany’s neo-Nazi community. In fact, a neologism emerged for the express purpose of describing these Nazi hipsters: “Nipsters.” Adopting some familiar hipster tropes–veganism, gauged ears, and *gasp* hip hop, right-wing groups are seeking to take their message to the bespectacled, bearded masses.
Is this mere sensationalism or an actual movement?

Dr. Cynthia Miller-Idriss, author of Blood and Culture: Youth, Right-Wing Extremism, and National Belonging in Contemporary Germany, talked about the commercialization of right-wing imagery in a process she calls “extreme gone mainstream.” She has studied the use of coded messages to convey a right-wing orientation for the last four years in Germany on a grant by The Spencer Foundation. Conducting interviews with high school students in two “trade” schools in Germany, she has observed the fragmentation of the scene. “There used to be a unified aesthetic image that indicated right-wing affiliation…the typical ‘skinhead’ look, if you will–shaved head, bomber jacket, and combat boots. That is really no longer the case. There is no ‘uniform.’”

Instead there are brands that tacitly and in a veiled way signal one’s allegiance. For example, the t-shirt company Thor Steinar manufactures a shirt with an image of a fox and the words “Desert Fox: Afrikakorps,” thinly veiled code that refers to the nickname of Erwin Rommel who commanded German troops in North Africa during World War II. Others are more straightforward, like a T-shirt with the words “Hunting Season” sold by Ansgar Aryan.

 

Dr. Miller-Idriss also spoke about the appropriation of Nordic myths and imagery by right-wing groups. “It is expressing racial purity by evoking Nordic imagery. That of Vikings, snowy glaciers, and ski slopes, all in essence implying Aryan imagery without directly referencing it.”

 

“We are seeing a lot more layers of coding in Germany due to the ban on the Nazi party as such. Because displaying that sort of thing in an overt way is illegal, we are seeing a lot more veiled imagery.” Some of the other images used by these sort of groups including alpha-numeric symbolism, such as the number 88, which stands for HH or Heil Hitler. In some rare cases, general freedom fighter symbols are also appropriated such as Palestinian scarves or Che Guevara t-shirts. Symbols of national pride are also prominent, as are those that convey hyper-masculinity such as Vikings with bulging biceps.

“There is clearly a divorce between style and ideology. The aesthetic expression of the right-wing movement, much like the movement itself, is extremely varied, fragmented, and not homogeneous at all. And funnily enough, one would expect the commercialization aspect of this to have the United States at the vanguard, but this is not the case–this really is a very specific to Germany phenomenon.”

Ultimately, while Dr. Miller has not exactly seen first-hand the “hipsterization” of the Aryan-supremacist movement, she notes that the “traditional” neo-Nazi stereotype is a relic of the past. Style over substance has long plagued just about every subculture at some point or another–many of the new supporters of right-wing ideology are not even particularly active in the movement, nor would they describe themselves as politically engaged, period. Some, perhaps, are not even especially devoted to the ideology, instead merely displaying the trappings of the movement. The ideology, too, has undergone modification–anti-Europeanism now joins and sometimes even trumps Aryan and anti-immigrant rhetoric. Her findings in Blood and Culture indicate that, for the majority of German youth, right-wing extremism is more popular for its portrayal of national pride than its xenophobic and racist tendencies as many youth today support a culture-based rather than blood-based German identity. She ultimately finds that the extremist tendencies of German youth stem from the historical taboo of “German pride.” For the younger generation, espousing a nationalist, extremist movement is a cry for unity and belonging that has been historically absent. And that belonging can sometimes be expressed in consumer choices too.